You didn't build something this good to stay invisible
You're here because you're ready to be found by the people who've been searching for exactly what you offer
You've done the real work. The certifications, the research, the late nights perfecting your product or service because you actually give a shit about doing it right. You've built something that genuinely helps women, not something that just markets well to them.
But right now? Your brand isn't pulling its weight. You're getting overlooked by customers who would love you if they could actually find you. You're watching wellness brands with flashier packaging and half your substance get all the attention. And you're tired of piecing together DIY solutions that feel like a placeholder for the real thing.
You're ready for a branded world that works as hard as you do. One that attracts the right people and filters out the ones who were never going to get it anyway.
How we can work together
Branding packages to build a strong, healthy foundation
The Mini Brand
Brand Identity Design
You've got the expertise, the vision, and the drive to make it happen yourself—you just need a brand that makes your ideal customer stop and think "this is exactly what I've been looking for." This is for the founders who can take a solid visual identity and run with it. You'll walk away with a strategy-backed brand system that looks like you actually hired a designer (because you did), plus a style guide that makes staying consistent stupidly easy. No more Canva chaos. No more "does this go together?" spirals. Just a brand that finally feels like you.
What’s Included:
+ In-depth brand questionnaire
+ Two creative directions
+ Primary logo + 3 variations
+ Color palette curation
+ Typography curation
+ 2-3 custom brand patterns
+ Social media profile images
+ 12-page Brand Style Guide
Investment:
2 monthly payments of $1500
The Foundational Brand
Brand Strategy & Identity Design
You're past the DIY phase and ready for something real. This is for founders who understand that strategy is what separates a forgettable brand from an unforgettable one. We'll dig into who you are, who you're for, and what makes you different, then translate all of that into a visual identity that actually means something. You'll walk away with a brand that's built on strategy (not guesswork), plus a comprehensive style guide that makes every future decision easier. You'll have the brand assets you need to show up consistently & confidently.
What’s Included:
+ In-depth brand questionnaire
+ A brand strategy deep-dive that uncovers what actually makes you different
+ Two creative directions
+ Primary logo + 4-5 variations
+ Color palette curation
+ Typography curation
+ 3-4 custom brand patterns & up to 10 custom brand icons/illustrations
+ Social media profile images, plus 3 pieces of digital and/or print collateral
+ 25-page Brand Strategy & Style Guide
Investment:
3 monthly payments of $1800
The Full Brand Workup (TFBW)
Brand Development, Website Design & Collateral Design Bundle
This is for founders who are done piecing things together and ready to invest in a branded world that matches the caliber of what they're building. Strategy, identity, website, and collateral—all built together so nothing feels disconnected. You've put in the work to build something credible, and now you need a brand that reflects it at every touchpoint. From the first click on your website to the unboxing experience to your Instagram grid, it'll all feel like one world. Because it is.
What’s Included:
+ A brand strategy deep-dive that uncovers what actually makes you different
+ A visual identity system designed to make your ideal customer pay attention and keep coming back
+ A customized Squarespace* or Shopify** website built to convert browsers into buyers, believers, or booked-out clients
+ Digital and print collateral so every touchpoint feels like one cohesive world
+ One creative partner who handles all of it, so you're not juggling 5 vendors with 5 different visions
+ A brand you actually know how to use, with a 25+ page brand guide, all your assets, and a full walkthrough so nothing collects dust
Investment:
*TFBW with Squarespace: 6 monthly payments of $2520 (plus tax)
**TFBW with Shopify: 6 monthly payments of $2800 (plus tax)
For the thing that's been on your list for way too long
Brand Wellness Day
The Brand Wellness Day is a single-day intensive built for existing clients and established brands that need focused design work, fast.
This is for you if you have one specific thing (or even a few!) that keeps getting pushed to "next week." Maybe it's packaging that doesn't look like it was designed in 2012. Maybe it's social templates so you can stop agonizing over every Instagram post. Maybe it's a merch drop, website refresh, or email design that's been haunting your to-do list for months. Whatever it is, we'll knock it out in a single day so you can stop thinking about it and start using it.
What we can work on:
+ Additional brand identity assets (for existing clients only)
+ Marketing materials: business cards, flyers, brochures, etc.
+ Merch design
+ Social media templates
+ Email marketing design
+ Presentation or pitch deck design
+ Website refresh or additional pages (for existing clients only)
+ Packaging design (for products, shipping packaging, PR, etc.)
Investment: 2 monthly payments of $997
Photography & content packages that make people stop and pay attention
Product Photography
Studio photography for e-commerce wellness brands that need clean, compelling product imagery shot to convert. Everything is shot at the Madkind Studio using controlled lighting & intentional styling for your website, social media, and marketing materials.
Who It's For: Skincare brands, supplement companies, body care lines, and wellness product makers who need imagery that sells without looking like everyone else on the shelf.
What’s Included:
+ Creative direction + shot list curation
+ Styled product setup on white, color & textured backdrops
+ Multiple angles per product
+ Edited final images in high-res
+ Online photo gallery with commercial usage rights
Investment Starts At: 2 monthly payments of $1200 (plus tax)
Photo & Video Content Shoot
A photo and video shoot for wellness founders who are serious about showing up. We capture the imagery and footage you need for your website, social media, and marketing all in one session & all on-brand.
Who It's For: Wellness founders, studio owners, and practitioners who want to walk away from one shoot with a full, ready-to-use content library for your next launch or campaign.
What’s Included:
+ Creative direction + shot list curation
+ On-location shoot with 2-3 outfit changes
+ 40 edited final images in high-res
+ 25+ B-roll clips, 4 talking head reels, and 4 compilation reels. Captured by my partners at Manuscript Media Co.
+ Online photo gallery with commercial usage rights
Investment: $1550 for 3-hour session (plus tax)
The Madkind Process
🧠 Strategize
We dig into who your ideal customer actually is, what they're searching for, what makes them trust a brand, and what's going to make them pay attention to you. This is where we uncover what actually makes you different so we can weave it into your brand.
👩🏻🔬 Design
I translate all of that into a visual identity and/or website that speaks directly to the people you want to reach. Every color, font, and design decision is intentional & built to attract your people and filter out the ones who were never right anyway.
🌈 Launch
You go live with a brand that finally matches the caliber of your work, and your ideal customers notice. You'll have everything you need to keep showing up consistently, and I'll be there for launch support so nothing falls through the cracks.
Let's make sure we're a match
Flip the cards below to find out!
