Tired of watching other wellness brands with half your credibility get twice the attention?
Same, sister! Let’s talk about it
The wellness industry is full of brands making big claims with nothing to back them up—and somehow they're the ones getting allllll the visibility. Meanwhile, founders like you are doing the real work (the research, the certifications, the actual expertise) but still getting lost in a sea of boring-ass-beige color palettes and grifty wellness nonsense.
It's not that your brand isn't good enough. It's that it wasn't built to stand out.
Your credibility & expertise deserve to be seen
And trusted by the women who are done with the bullshit
You've done your homework, built the product, and created something women genuinely need. Now it's time to develop an impossible-to-ignore brand experience that looks & feels just as good as what's behind it.
This is exactly why Madkind exists.
The foundation of it all
The brands women are obsessed with don't happen by accident. Your brand is the reason someone chooses you over everyone else in your category — and I build it like it matters, because it does. I create visual identities for woman-owned wellness brands that are evidence-based, bold enough to be seen, and built to be obsessed over.
Your brand's digital home
Your website is where your brand world becomes real for the people looking for exactly what you do. I build customized sites on Squarespace & Shopify that are strategic, conversion-focused, and designed to make your customers talk. I have experience building sites for one-woman brands with local cult followings to influencer brands with audiences of 1M+. Let's build your brand a home.
The visuals your brand needs
A brand that looks incredible on paper needs imagery that lives up to it in real life. I shoot studio product photography for e-comm wellness brands and photo & video content for founders who are serious AF about showing up, so every image you post is doing workkkk for your brand.
Clients featured in
Infrared Fitness Studio
Activewear & accessories
Fitness Studio
Esthetician & Acne Expert
Heated Fitness Studio
Self-care for SLPS
Really kind words from the coolest women I know
Hi, I'm Madison
Brand & website designer, photographer, and creative ride-or-die for woman-owned wellness brands
After 4 years of working in healthcare, I discovered a different dream that I never knew I had—helping other women bring their own dreams into the world. Turns out, my background in healthcare and my fascination with brand & packaging design were always meant to collide.
Like most women, I've spent basically my whole life navigating health & wellness in a world that famously puts women's health on the back burner. I know what it's like to search for brands that actually get it and come up empty. Now I help founders like you build the wellness brands we wish existed: science-backed, woman-centered, and bold enough to actually be found.
