Ready to shake up the wellness industry?
You bring your expertise & I’ll bring my creativity
Together, you and I are the dream team your brand's been waiting for. Fill out the inquiry form and I'll get in touch to schedule your 30-minute, no-pressure discovery call where we'll talk about your brand, your vision, and package options to make this shit happen.
For general inquiries or collabs, please send me an email directly!
hello@madkinddesign.com
Hi, I'm Madison
Brand & website designer, photographer, and creative ride-or-die for woman-owned wellness brands
After 4 years of working in healthcare, I discovered a different dream that I never knew I had—helping other women bring their own dreams into the world. Turns out, my background in healthcare and my fascination with brand & packaging design were always meant to collide.
Like most women, I've spent basically my whole life navigating health & wellness in a world that famously puts women's health on the back burner. I know what it's like to search for brands that actually get it and come up empty. Now I help founders like you build the wellness brands I wish existed: science-backed, woman-centered, and bold enough to actually be found.
Answering a few of your Qs
How do I know which package is right for me?
The best place to start is asking yourself: do I need a brand, a website, and everything in between or just one piece of the puzzle? If the answer is all of the above, The Full Brand Workup is designed specifically for founders who are ready to hand off every single aspect of the brand development process to a designer.
If you only need the brand side of things right now, the Mini Brand or Foundational Brand is a good place to start. And if you already have a brand you love and just need a specific project knocked out, that's exactly what the Brand Wellness Day is for.
Still not sure? Reach out & we'll figure it out together!
How much does it cost to work with you?
Take a peek at my services page to view each of my signature packages and associated investments! I offer base payment plans for all of my services, and I’m happy to discuss alternative payment plans on a case-by-case basis.
How long does a typical project take?
The Full Brand Workup (brand, website & collateral) typically takes 3-4 months depending on scope and client feedback timing. A branding only project generally takes 2-4 weeks. A Brand Wellness Day is one day of design plus 48 hours for revisions and delivery. Photography timelines vary based on scheduling and scope.
Can you just design me a logo?
No, I don't offer logo-only projects. A logo on its own won't do the heavy lifting your brand actually needs because it's just one piece of a larger system. I focus on building complete brand identities (logo suite, colors, typography, patterns, guidelines, and more) so everything works together and you can show up strategically & cohesively.
If you're only looking for a logo or a carbon copy of a Pinterest brand, I'm not the right fit, but no hard feelings!
Can you just build me a website?
It depends. In most cases, I require that website clients have their branding done by me first. Your website is an extension of your brand, and if the foundation isn't solid, the site won't work the way it should. That said, if you already have a strong brand identity in place, we can talk. I'll review your current assets and we'll have an honest conversation about whether they're actually set up to support the website you're envisioning. If it makes sense, we'll move forward. If not, I'll tell you.
Can I hire you for just packaging design?
Same answer—it depends. Packaging is one of the most visible parts of your brand, so it needs to be built on a solid foundation. If you come to me with existing brand assets, I'll take a look and give you my honest opinion on whether they're ready to support a packaging project. If your brand identity is already doing its job, we can absolutely work together on packaging through a Brand Wellness Day. If it's not quite there yet, we'll figure out the right path forward together.
What if my needs don't fully align with one of your signature packages?
I'm happy to create a custom package on a case-by-case basis. Every brand is different, and sometimes the cookie-cutter approach doesn’t totally work. If you're not sure where you fit, just reach out. We'll talk through what you actually need and I'll put together something that works for both of us!
How involved do I need to be in the process?
More than you might think, and that's a good thing! The best brand work happens when there's real collaboration between us, so you can expect consistent communication throughout the project, regular check-ins and updates, and feedback rounds at key milestones. You'll be most involved at the start, filling out your brand questionnaire and showing up for our strategy intensive, but the conversation doesn't stop there.
That said, you hired me because you needed someone to take the creative lead, and that's exactly what I do. I'll bring the strategy, the creative direction, and the decision-making — you bring the vision, the feedback, and the trust. The rest is on me.
